I always wondered why lower left of the canvas seems like such valuable real estate. In Chapter 2, Dondis confirms our preference for the lower left.










Our scanning pattern works similarly...our eyes finally rest on the lower left ball.








One may dispute our eyes rest on the blue ball because it is bigger than the other two. However, our preference for the lower left is further demonstrated by these two trees. We see both but focus on the smaller tree on the left.




















The concept of visual ambiguity was very interesting. We find this composition unrestful.













Similarly, this vase is slightly off center, vague in placement and ambiguously unpleasant.












This vase is centered. It causes the least amount of stress. It is clear in placement.












To me, this is the most interesting and the clearest composition. It is asymmetrical, clearly off center, but not too close to the edge.







The Gestalt principle of attraction allows you to make grouping decisions based on relative interaction.

For those who have never seen the Korean language before, I wonder if they can see the grouping of the Korean characters in my name as three distinct "letters". Phonetically, this is pronounced "Yee Ye Hyun".



Korean serif










Korean sans serif